Chinese cars land in Europe !

... and they are not cheap !

Brilliance, the main Chinese car manufacturer (who also produces BMW cars for local market) has made a discrete but noticeable entry at the Geneva 77th Motor Show this week, with 3 car models on display.

The 500 first cars from the production line in Shenyang, will arrive this month in Germany to be distributed through European retailers.

The story is interesting, with the involvement of many European automotive suppliers in the project, and the design done by an Italian firm : according to Brilliance themselves, the cars they will sell in Europe are already "quite European"; for this line of products, where quality is everything, coming from China does not, for once, necessarily give you a competitive advantage.

It took about 15 years to Japanese cars to settle definitely in Europe : will China do better ?